For my Corporate Communications class, I was tasked with creating an annual report that not only presents financial and operational insights but also tells a compelling brand story. I chose Netflix, a pioneer in the streaming industry, to explore how its past innovations shape its future. Unlike Netflix’s visually engaging sustainability report, its annual report felt more like a legal document—an opportunity to take a more dynamic, narrative-driven approach that reflects the company’s evolution and cultural impact.  

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Beyond the report, I developed additional brand touchpoints, including an infographic, standalone materials, and social media content, all seamlessly integrating Netflix’s branding. Inspired by retrofuturism, I crafted a visual concept that positions Netflix as a traveler through time and space, learning from the past to push entertainment forward. The design features portal motifs influenced by Hiroshi Sugimoto’s ethereal photography and grainy, illustrated textures reminiscent of retro sci-fi aesthetics. This project deepened my appreciation for balancing creative storytelling with brand consistency, making it a refreshing challenge—even with my past corporate experience.