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Course

Visual Language
BCIT Graphic Design Program

Term

Winter 2024

Tools

Adobe Illustrator

Project Type

• Corporate Communications
• Visual Communication and Graphic Design
• Art Direction
• Illustration

For my Visual Language class, I designed a magazine ad for VACAYA luxury cruises, drawing inspiration from the Art Deco movement and artists like Adolphe Mouron Cassandre, Tamara de Lempicka, and Erté. The campaign embraced Art Deco’s spirit of fun, hope, and liberation—qualities highlighted in Dawn Hoskin’s 2021 talk, "The Queer Allure of Art Deco."

Reflecting VACAYA’s commitment to inclusivity, I explored the concept of safe spaces where travelers can be themselves and create lasting memories. Balancing stylistic influences with a sense of humanity was key—blending Cassandre’s textures, de Lempicka’s shadow work, and Erté’s intricate patterns to maintain both elegance and warmth. The final design featured sleek, geometric curves and a rich, romantic color palette, evoking luxury while remaining inviting and approachable.

This project reinforced the power of graphic design in shaping perception and fostering connection. It was an opportunity to create something visually striking for a community that deserves to be seen, celebrated, and embraced.

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© Kristian Tayo
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